Sunday, October 3, 2010

Viaje de Descanso a la Casa San Pablo

What an excuse to get away.

The Friendster Team went on a team-building activity in Casa San Pablo, San Pablo City in Laguna. Having teen-aged kids, I took my sweetie along for the trip. Well, I needed help in case the kids (the Friendster team, that is) went rowdy and needed a mom…haha.

Living in the south has its privileges. We didn’t need to wake up so early since San Pablo City was only an hour-and-half’s drive from my place. We met the rest of the team at Seattle’s Best in Caltex, just before the Sta. Rosa exit of the South Luzon Expressway (SLEX).

There are actually two ways going to San Pablo City from the Calamba exit. One is through Calauan via Pansol in Los Banos, Laguna. The other, which me Sweetie took, was via Sto. Tomas in Batangas. Coming from Sto. Tomas, Casa San Pablo is at the right side of the street where the main Puregold entrance is located.

Casa San Pablo was formerly called “Kay Inay”(Mother’s). “Inay” was the endearing term for the grandmother of Boots Alcantara, Casa San Pablo’s owner and resident manager. The place is almost unnoticeable from the main street except for its old steel gate with a security guard. Casa San Pablo covers a huge tract of land in the city. The Alcantara family used to own that one-hectare property before selling it to Puregold recently.

Upon entry, the security guard shall guide you to the parking lot. Walking through a path, the swimming pool is the first refreshing site you see. Crossing a small footbridge over a creek, you’re guided to the main reception area which is like your old grandparents’ lanai where old furniture abound.

The rooms are strategically spread out in almost cabana style. Boots said that the rooms were originally designed by popular potter Ugu Bigyan of Tiaong, Quezon, who’s a an old friend. “That was before Ugu decided to concentrate on doing pottery,” Boots confided with a smile.

Walkway entrance

Trellis entrance

Old iron marks Room 8

Other rooms

Lanai, Lounge area

Sweetie

Casa San Pablo in itself is art. Besides its interiors and furnishings, the paintings and little works of art abound. From the red paper mache horses on the small study table in the living area to the old Lambretta scooter somewhere at the back of the dining hall, everything’s worth a camera shot.The rooms have their own personalities. One was even decorated with Boots’ collection of Matchbox cars. Many paintings and sketches were done by the famous Saturday Club (of artists) who meet Casa San Pablo once-in-awhile for their sessions.

Our Room

Hammock break

The boss is working

Bric-a-brac

There are hammocks tied to pine trees in the garden. At night, candles in small bottles light the place, making it almost surreal. The big garden leads to the Alcantara’s residence where Mommy Vinya lives. Boots jokingly told us that, “My mom is Casa San Pablo’s official guest relations officer.” Indeed, she is. Mommy Vinya was the first to greet us when we arrived. It’s as if you came home to your Lola’s house.

Ýummy food!

Working

Just pictures

Dining at Sulyap

Sweetie & I @ Sulyap

Dining area @ Sulyap

Old stairs

What’s Casa San Pablo without the food? Again, the home-made cooking will always remind you of your grandparents in the province — with a touch of San Pablo’s style and taste. And when I meant the food was super “sarap,” this meant all meals. It’s even as if Lipton’s hot tea tasted more delicious there.

During our brief stay, there was a retreat being conducted for the Southridge School. Our host Boots said he even gave a talk. Interestingly, the rooms and dining halls of Casa San Pablo can be arranged to fit small and big groups alike. Our room was even turned into a honeymoon suite!

Sweetie with Mommy Vinya

Alcantara residence

A pose with Boots

A Lambretta scooter

Besides retreats and seminars, there are many other activities that can be done in Casa San Pablo: videoke, frisbee, stargazing, billiards, and in-room or group massage. For those wanting to catch up with the outside world, there’s free wi-fi. (Yey!)

Scenic Sampaloc Lake

Sampaloc Lake & Mt. Banahaw

The Boatman @ Sampaloc Lake

Since Casa San Pablo is part of the Viaje Del Sol chain of suggested tourist places to go in the south, there are a number of spots to visit, and use Casa San Pablo as your home for a few days. Nearby is Sampaloc Lake, Sulyap Restaurant and Ugu Bigyan’s House.

In all, Casa San Pablo was worth the trip. We went there to re-charge. And re-charge we did.

Day Trip to Tagaytay Highlands

Captivating.

That’s how I’d describe the exclusive enclave of Tagaytay Highlands Golf and Country Club. It’s a for-members-only paradise disguised as a golf and country club. But thanks to Henry Sy, Sr.’s major investment in the venture, his executives get to sample the lifestyle of the rich and famous.

Tagaytay Highlands is easily accessible via the Sta. Rosa exit of the South Luzon Expressway (SLEX). Once you get to the top of the main highway overlooking Taal Lake, turn left towards Picnic Grove. You will pass Development Academy of the Philippines (DAP), part of which has been converted into a Bed & Breakfast inn. I suggest you drop by Maryridge Good Shepherd Convent, just after DAP, on the right side of the road. There’s a sign telling you what you’ll buy: Ube Jam. Besides the super-hit ube jam, sample their halo-halo, lumpiang ubod, and chicken empanada. Don’t forget to take home Tawilis sardines, atchara (papaya and veggie varieties), and the to-die-for sweet-and-spicy dulong!

Now, off to Tagaytay Highlands, which is about 3 minutes away from the Good Shepherd Convent.

My good ole-buddy Tito and his gracious wife Mina were our hosts. They made sure we toured the place, sampled the delicious and affordable food, and relaxed in the club’s jacuzzi and pool.

As guests, we first went to the administration office to fill out a form and get our day pass. There’s a consumable amount of PhP1,800 plus a one-time entrance fee of PhP200 for the whole party. The office is located at the main club where the main dining area is also situated. I believe this is where the golf tee-off is also located.

By car, we went to the where the cable cars were. This is where the fishing area and pool facilities are also located. We first rode the cable cars which could accomodate four adults and one child for each car, which comes in threes. The cable car will take you across the the hill where below is a forrested ravine dotted with banana trees that seem to be untouched. The cable ride ends at the main building where the administration office is. Take some pictures. Frameables are: the view of the golf course, the mountain ranges, exclusive cottages and of course — the Taal Lake and it’s little active volcano.

After a lot of picture-taking, we headed back to the pool area via the cable cars.

You will need to sign-in and get your own lockers. Since the male and female locker reception areas are connected, you can just register in either and get your towels, soap and shampoo. Each person will be charged about PhP250 for use of the pool, jacuzzi and its facilities. Food can be ordered at the pool area where a cool covered space serves as dining-ala-cabana area. There’s always a waiter to serve you in the pool area, so go ahead and indulge. The kids enjoyed the food and the cool water in the pool where a man-made waterfall fit perfectly into the scenery. As for me and my buddy Tito, we squeezed in a 30-minute meeting in the pool area while our wives chit-chatted and the kids explored the place.

Going on a weekend, especially on a Sunday, means going home at about 5:00 p.m. to catch the 5:30 p.m. mass at the Catholic church near Picnic Grove. Tito’s family saw this as more convenient than hurrying home to Las Pinas City and catch the late night mass. As for Sweetie and I, since we already heared mass on Saturday evening, we took time to but fresh flowers along the road towards Sta. Rosa. It’s been relocated from along the main Tagaytay highway to the place where there’s a long billboard at the corner of the Silang-Sta. Rosa highway. Oh, and we bought three dozens of pink Carnations for only PhP350. In Manila, that would have cost PhP450!

Places to stop-over for snacks and quick-buys would be the fruit stands along the road (towards Sta. Rosa), Rowena’s for buko (coconut) and mango pies, mango and ube tarts, and those yummy cream pies, and Mr. Moo for cow, carabao and goat milk products and cheeses.

We usually make a stop-over at Nuvali’s Solenad place for dinner at either Pig-Out, Yellow Cab Pizza, David’s Tea House, or Brother’s Burger. In our many trips to Tagaytay. Have coffee after at — where else? Starbucks.

Back on SLEX, it was a fast and easy ride. You can have a quick- stop for gas or rest at a Shell or Caltex station, where in many of our Tagaytay trips, we’d dine at either Pancake House or Jollibee (at Shell) or KFC (at Caltex).

Exiting Filinvest, it is unusually traffic so we instead take the main Alabang exit where the snag is usually below the flyover where vehicle and pedestrian traffic converge near the wet market.

Nearing our home, the kids are still snoozing and probably dreaming about our day trip to the exclusive paradise enclave that is Tagaytay Highlands.

Saturday, January 30, 2010

Scam Alert! Anna Marie Velasco SMS


“An angel crying for help.”

Wow, what a tag line! This SMS scammer should have been a copywriter for the advertising industry. It pinches the heart, doesn’t it? Then again, beware!

I received this text (in Fiipino) through my Globe number last January 25, 2010:

“Pued po b akong humingi ng 2long sa inyo? I’m marie, 21yo fresh grad po from Bacolod City. Gagawin ko po ang lahat ng kapalit na gusto nio, ma2lungan nio lng po akong makapunta sa mynila.My job hiring n asana po kc ako jan sa san mig-ortigas, syang po kc kung madissolve lng..Im willing to take the risks ng kpalit na hhngin nio. Un nlng tlga pgasa ko na mkluwas kgd pra mhbol deadline ko po. My pic & supporting docs po ako sa http://www.mariebacolod.tk – marie”


In my terms, it was “tagos sa puso.” I worked for San Miguel before and was sure this was indeed a great opportunity for new grads. If you had the money to give for fare for the sake of charity, why not? Forget the part “she’ll do anything in exchange” as it is so un-Christian. So I checked her site and read it. I researched on the web and alarm bells already sounded. It was a scam.

A few days later, this is the text I got:

Name: Marie Velasco
Age: 21
Birthdate: Feb 21, 1987
Height: 5'7"
Complexion: Fair
Vital Stats: 35-25-36
Hair: Long and straight
Other: joined some provincial pageants for allowance
Course: BS Information Management (Computer and Accountancy)
School: DOST Scholar in University of St. La Salle – Bacolod
Parents: Anna and Mario Velasco (both deceased)
Picture: www.mariebacolod.tk

So I just played along and texted back and asked how I could help and this was “her” initial reply:

“My deadline na po sana kasi ako dis coming Feb 1 po.. 9am sa San Miguel ITServices department pos a ortigas. Junior IT Specialist po ung position na inaapplayan ko.. Sayang po tlga kc dhl related sa course ko.. Final briefing nlang po sana..”

Then I asked how much money was needed for fare, “her” reply was:

“Depende po kung saan nio ko pasasakayin.. Barko o eroplano po? Ung boat fare sa superferry is 2,350 po with 4 trips per week. Monday, wed, fri and Sunday po. While ung plane po is 3,268 with 3 flights EVERYDAY po”

By this time, it was obvious that this scammer has cut-and-paste answers. The actual fares were really cheap. The deadline was supposedly February 1 so the option of taking the boat was out of the question as it will take 2-3 days to get to Manila from Bacolod City. Besides, the fact that it takes the texter between 12 to 24 hours to respond means that “she” is not really that desperate and changes SIM cards, the one being used to scam not a permanent one.

Here are the websites the scammer built for a tinge of legitimacy:

www.marievelasco.tk
www.mariebacolod.tk
www.avelasco.cjb.net



This text scam dates back to June 2008 from the first time a blog about it was posted and many other earlier posts on the subject. It has been active the whole of 2009 till this year as per my personal account.

Be careful out there my good-hearted friends. Wolves abound.

-Homer

Some links to other posts on the Anna Marie Velasco Text Scam:

http://makeuseoftime.blogspot.com/2009/03/annamarie-velasco.html
http://docmnel.com/2008/06/04/anna-marie-velasco-another-scam-in-the-making/comment-page-1/
http://menardconnect.com/2009/08/01/sms-scam-marie-velasco/comment-page-1/#comment-2417
http://kokoro15.multiply.com/journal/item/35
http://bluemaldita.livejournal.com/13298.html
http://blog.richardorlino.com/2009/12/the-anna-marie-velasco-scam/
http://www.filipinowriter.com/marie-velasco-mag-ingat-sa-manlolokong-ito

Friday, February 27, 2009

Renovation of Marketing - by Joyette Perez, Business Mirror


(An Article from The Business Mirror, December 23, 2008)

There are many cool scenarios offered on how our lives will change when computers and ground and satellite-linked networks become commonplace in the home. Households will find it easier to make product choices and place orders for goods and services. They can look up product descriptions on Web sites or monitor comments or carry on conversations in chat rooms. They will visit the sites of information middlemen providers for product information and comparisons. They will use intelligent agents who will learn their preferences in music and film and will make new suggestions, and who will review their e-mail and eliminate junk mail. They will be able to obtain advertising and programming on demand. They will use push technology to keep them informed of various interests.

In an interview, Admax Network business director Homer Nievera stressed that the Internet as a whole has evolved into a truly customer-centric medium probably influenced by its massive reach. Heavy competition composed of traditionally big and so-called garage-based businesses has given birth to niche markets.

“The flood of information and dizzying offers of products and services has led customers to be careful and choosy such that customer service, branding and delivery have been tricky for business owners. Blogs, for instance, have given customers their own bull horns that can make or break businesses. Thus, the key elements for success in the online space is composed of, but not limited to: a strong brand, excellent customer service, effective delivery and innovative technology,” he added.

For consumers, new media will provide easy access to more options. Stress and information overload are likely to increase. While digital channels are now mass targeted, they can easily be targeted, allowing for singular interactions with consumers. New media, including social networks, games, mobile and other digital formats, will continue to attract even larger audiences. Consequently, marketers will shift more of their activities to these channels, using them as one-to-one channels, not as “mass” media.

According to Nievera, Admax Network provides advertisers with a simple and effective digital delivery system to connect with consumers. “The key to our success lies in our network of more than 200 specialty-content Web sites. This audience can be finely segmented—not only by demographics, but also across the more than 20 content channels served by our network or down to the individual site. Thus, not only do we help give the best ROI to advertisers, but also give Web site and technology owners—big or small alike—a fair chance to make advertising money off their properties. In the process, both advertisers and Web sites win.”

Companies must fundamentally recraft their approach to marketing around the features of the new media and digital marketing. While basic marketing principles—such as positioning and segmentation—will remain, digital channels will extend and accelerate how marketers engage consumers.

“Mobile advertising and placing TV commercials online [also called ‘in-frame ads’] through Admax’s network system must be explored and exploited by advertisers. As broadband connection becomes cheaper and wider in reach, convergence of digital media into one single device is not far ahead. This device may likely be the mobile phone or some similar gadget in the near future,” Nievera explained.

Will all companies heed the call to evolve their marketing to improved approaches? Probably not. After all, new thinking requires flexibility, and some find it hard to change. Plenty of marketers would rather go back to the time when traditional media was all that was needed to convince consumers about their products.

But no one can stop the march of progress. Marketers must be ready to face new media with winning plans if they hope to come out on top. In discussions his group had with some advertisers and ad agencies, they said media budgets such as in print are being scaled to be used in digital media in 2009. Besides experimenting with the new medium, they are confident of delivering a better ROI for their advertising money with metrics they can track in real time. Should advertisers capitalize on online and mobile media for 2009, things will definitely look better for the advertising industry.

“Today, to get ahead of the game, education is key. More and more clients are asking their ad agencies to tell them more about digital media. Some answer with creative executions that merely wow but do not involve much strategic positioning. They sometimes forget the science behind much-needed reach and frequency or the power using the right media at the right time. Fortunately, technology has driven digital advertising to a realm where even the consumers’ online behavior toward an ad can be tracked or measured—in real time,” he explained.

No doubt traditional media will still play an important role for years to come. However, the shift to new media is not a short-term trend; it is the inevitable result of a series of deep, long-term structural changes. Consumers’ personal preferences and configurations will be known to marketers at a variety of touchpoints. To be successful in this environment, you will have to be ready to make a step-change; small experiments will no longer suffice.

Nievera has been recently appointed as business director of Admax Network in the Philippines. He has moved from sister company Impaq Interactive, where he has led the team in growing the Microsoft advertising business. He brings 20 years of advertising expertise with specialties in strategic marketing and communications, guerrilla selling and business development.

The company’s diverse network of more than 400 Web sites connects brands to over 47 million consumers targeting 15 different content categories, including business, travel, autos and more. Launched in 2006, Admax Network, a subsidiary of Digital Marketing Solutions Group, is Southeast Asia’s leading site representation and advertising network of local and international Web sites, with operations in Malaysia, Singapore, Thailand, the Philippines and Vietnam

Saturday, November 22, 2008

Life Isn't by Chance

Purpose. This is what life is really all about.

If you haven't found yours yet, don't be so hard-pressed in finding what it is. It will come to you. Purpose in life is sought out or sorted out. It simply finds you wherever and in whatever state you are.

I was five years old when I had this sudden feeling of panic. I was so young then but when I gazed upon the setting sun through a window of our small Makati City apartment, it hit me -- "What am I here on earth for?"

The sun, so big and majestic on it's heavenly place, represented the mighty Creator. It seemed to look down upon me. I imagined the billions of people on earth who might have thought the same. The sun looking upon each and every being on earth. Amazing how God saw us on an individual basis!

If that was so, would life unfold just by chance? Could we really do anything and not be noticed? Not a chance for sure!

Everyone and everything that we do MUST have a purpose. Even the people we meet and make part of our lives have a reason.

There are no mistakes in life. They normally are planned bumps on life's road or in many instances, detours. Happy victories are not because of our individual circumstances or by coincidence. They are part of the plan. You see, if you believe in a Supreme Being who has created each and every cell in your body, then you should wonder "for what purpose?" He has a plan -- an individual plan, that is.The only thing that will make things go "wrong" is when we defy "the plan."

I have always believed that the most important thing created in us is the heart. This is where the "will" resides. The "will" is both God's will and our own that drives us to our direction. I believe that God's plan and timing are ALWAYS PERFECT. Nothing He does will be by accident. So we are definitely not here by accident. We just need to examine our heart more to know of our purpose. Remember, God resides in and speaks through the heart. Listen.

Our conscience is our compass. It is not connected to our brain but is wired to our heart. It works on a database of experiences and learnings. Thus, if we just meditate and pray for wisdom and discernment, we will definitely know where and when to go. As timing is also crucial, this bit has to be specifically prayed for as well.Just remember that prayers are always answered. We just have to accept the answer even if we don't agree with it.

Choices. Why are we always faced with crossroads? This is the exciting part of life. This is also a gift that God has given us. We are free to choose what door to open or what road to take. Scared to choose which door to open or which road to take? Pray. Listen to your heart. Besides, even the angels had their choices, right? One chose to be king and above the Creator and was given the key to hell.He should have stayed loyal to His Creator instead.

So life which resides in all of us isn't by chance. Let's not wait till we're in mid-life to ask ourselves "where to?" but instead always pray and seek your heart on "where to now?"
It's the "now" that's really important. Yesterday ended last night and tomorrow may never come.

Throw the dice away. You don't need it.

Wednesday, November 12, 2008

That Joy You Bring














Joy is the word I would describe
The way I feel about you.
It might be because of your charm
That accompanies your smile,
Or the way you do your hair
That captures me to a constant gaze.

You astonish me with your wisdom;
And the strength of your soul
Encompasses my world,
As nothing in me and within me
Escapes the aura of stillness and calm
That you bring into my life.

I am enchanted by your inner being.
Happiness rules your life.
Your faith and will are impregnable.
Your naive but complete honesty
Betrays the innocence of your heart.
There lies the strength of your character.

Tomorrow may bring sadness,
But surely it will never overcome
The joy you continue to bring into me
For there will always be more days
Of sunshine than rain
Knowing you’ll always be around.

(a poem for Jinky during our anniversary 2006)

Sunday, November 2, 2008

The 10 Commandments for Those Over 40

1. Focus on enjoying people, not on indulging in or accumulating material things.

2. Plan to spend whatever you have saved. You deserve to enjoy it and the few healthy years you have left. Travel if you can afford it. Don't leave anything for your children or loved ones to quarrel about. By leaving anything, you may even cause more trouble when you are gone.

3. Live in the here and now, not in the yesterdays and tomorrows. It is only today that you can handle. Yesterday is gone, tomorrow may not even happen.

4. Enjoy your grandchildren (if you are blessed with any) but don't be their full time baby sitter. You have no
moral obligation to take care of them. Don't have any guilt about refusing to baby sit anyone's kids, including your own grandkids. Your parental obligation is to your children. After you have raised them into responsible adults, your duties of child-rearing and babysitting are finished. Let your children raise their own offsprings.

5. Accept physical weakness, sickness and other physical pains. It is a part of the aging process. Enjoy whatever your health can allow.

6. Enjoy what you are and what you have right now. Stop working hard for what you do not have. If you do not have them, it's probably too late.

7. Just enjoy your life with your spouse, children, grandchildren and friends. People, who truly love you, love you for yourself, not for what you have. Anyone who loves you for what you have will just give you misery.

8. Forgive and accept forgiveness. Forgive yourself and
others. Enjoy peace of mind and peace of soul.

9. Befriend death. It's a natural part of the life cycle. Don't be afraid of it. Death is the beginning of a new and better life. So, prepare yourself not for death but for a new life with the Almighty.

10. Be at peace with your Creator. For... He is all you have after you leave this life.